What I do

Iā€™m a hands-on marketing professional with over two years of experience running campaigns across digital, social media, and traditional channels. I specialise in SEO/SEM, content strategy, and website management, helping both B2B and B2C businesses connect with their audiences. Iā€™m skilled at blending creativity with compliance to deliver measurable results, especially in regulated industries like insurance and banking.

What I Do Best

  • Digital Marketing: Building campaigns that drive engagement, conversions, and ROI across multiple channels.
  • SEO/SEM: Making websites stand out, attract more visitors, and keep them coming back.
  • Social Media Marketing: Creating and optimising posts and ads to grow brand awareness, increase engagement, and generate leads.
  • Website Management: Improving user experience, aligning with SEO best practices, and ensuring websites run smoothly.
  • Content Strategy: Writing clear, targeted messages that speak directly to the audience.
  • Team Collaboration: Working with sales, product, and customer service teams to ensure marketing aligns with business goals.

My Approach

Marketing works best when it starts with the audience. I focus on understanding their needs and combining data with creativity to craft campaigns that deliver results. I also believe collaboration is key, and I thrive when working with teams to design bold, audience-first strategies.

Industry Expertise

  • Regulated Markets: Experience in the insurance and banking industry, with proven success navigating compliance rules.
  • Local Market Knowledge: Creating marketing strategies that suit the unique needs of the United Kingdom.
  • Product Specialisation:
    • Marketing motor, home, travel, and SME insurance products under the islands brand.
    • Building tailored strategies for high-net-worth and corporate clients under the Hepburns brand.
    • Employer branding initiatives to attract top talent and strengthen recruitment.

What Sets Me Apart

  • Fluent in English, Portuguese, and Spanish, I communicate effectively with diverse audiences and build global relationships.
  • I use market trends, competitor insights, and audience data to sharpen strategies that:
    • Drive growth
    • Building Relationships
    • Boost customer satisfaction